We have to admit: even though we inherently sense the risk, distracted driving can all too easily become common practice. Since we’re always looking to make our community a better, safer place, April—being Distracted Driving Awareness Month—is the perfect time to raise awareness and implement new habits.
There’s an automatic connection between distraction and mobile technology, and while that’s a huge part of the national problem, the catalog of distracting activities is many and varied. In fact, when you come down to it, the act of driving itself is “by its nature a task of divided attention,” a “perfect storm of visual, manual, and cognitive distraction.” From the word go, we’re inherently distracted, paying attention to speed, weather and road conditions, surrounding traffic, peripheral activity, lighting, pedestrians, wildlife, etc.—so many things are out of our hands. All the more reason then, to take control of the variables we can affect, and recognize the depth of danger that’s right at our fingertips.
Because more than a mere fender bender or legal consequences, we’re talking about potentially serious injury, even death; The National Highway Traffic Safety Administration’s (NHTSA) collection of poignant videos brings home the dangers. Nationwide, communities are losing and forever altering lives by the thousands, every year. To break it down to the everyday, the CDC helps us out with this sobering stat: “Each day in the United States, over 8 people are killed and 1,161 injured in crashes that are reported to involve a distracted driver.”
From daydreaming or a phone conversation, to changing clothes and bizarre personal care routines, just about anything you can imagine is happening behind wheels out there. Still, regardless of the distraction, the result is the same: “inattention blindness, similar to that of tunnel vision” narrows the field and shuts off conscious awareness of our surroundings. That sort of blindness is plenty dangerous when we’re walking down a sidewalk, let alone operating a multi-ton hunk of metal.
Still not convinced? Researchers and surveys find that driving distracted is just as bad as—possibly worse than—driving under the influence of alcohol. If you’re a see-it-to-believe-it sort of person, check out MythBusters’ road test for undeniable proof of the dangers.
The conclusion? Realistically, the person next to, behind, or in front of you on the road could be the next perpetrator in a distracted driving-related accident. And on any average, busy day, so could you. But from our vantage point, carelessness isn’t so much to blame. Instead, we’re honing in on the real culprits: time management and our increasingly demanding lives. Induced to cram so much into our daily schedules, along with pervading cultural pressures to endlessly multi-task is a sure formula for heightened distraction. But let’s be clear: no so-called “emergency” can ever justify threatening lives.
And we aren’t alone in our feelings. In fact, 94% of Americans agree that distracted driving is dangerous. Now the struggle is to get everyone on the same page, ready to apply what they already know to be true. Of course, applying knowledge is often the most difficult step. Here’s where an ally can help.
Distraction is a fact of life in our hyper-connected world; and it’s not going anywhere. So it’s up to each of us to do our best to educate ourselves and our loved ones about the very real dangers of distracted driving. It’s a commitment we at Zinc have made to each other, our families, and to our community—doing our part to help make Broadview Heights a safe place to live, work, and play. Won’t you join us? We’re ready to drive alongside you, taking experts’ suggestions and pledging, as a team, to end distracted driving in our own spheres of influence. Once we get those wheels in motion, there’s no telling how far they’ll travel.
Follow hashtag #justdrive for Distracted Driving info. — via https://www.nhtsa.gov/risky-driving/distracted-driving#2801
“In 2015 alone, 3,477 people were killed, and 391,000 were injured in motor vehicle crashes involving distracted drivers.” — https://www.nhtsa.gov/risky-driving/distracted-driving
These Terms & Conditions govern your use of this website; your use of this website indicates your acceptance of these Terms & Conditions in full.
Kindly note that the information and content provided on this website does not constitute professional advice. Although we do our best to keep everything on this site correct and up-to-date, we do not guarantee the completeness or accuracy of any information provided on this website. Improvements and/or changes in the products, services and/or programs described on this website may be made at any time without notice. We must also advise that hypertext links to other websites do not constitute an endorsement, nor do we guarantee any information provided by those sites.
While we do love when users share what they find on our website, it may be used or shared only for personal purposes. The information and content provided on this website is owned or licensed by Zinc, and should not be used or disseminated for any profit or gain.
While using this website, please be aware that no insurance coverages can be bound and no amendments, supplements, or modifications can be added to your policy, new or existing, unless and until you have received a written binder from us or your insurance company.
For users outside of the US: We make no claims that the content on this web site is appropriate or may be downloaded outside of the United States. If you access the site from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction.
Even though we work hard to ensure the security and safety of our website and its users, we cannot and do not guarantee that this website will operate error-free, nor that this website and its server are without computer viruses or other harmful material. If your use of this website or material from it results in any costs or expenses, we will not be responsible for those costs or expenses. This website and its materials are provided without any warranties of any kind, to the fullest extent permitted by law.
Please bear in mind that we will not be liable for any losses or damages arising under these Terms & Conditions or in connection with this website, whether arising in tort, contract, or otherwise – including, without limitation, any loss of profit, contracts, business, goodwill, data, income, revenue or anticipated savings.
Finally, if for any reason any portion or provision of these Terms & Conditions is ruled to be unenforceable, that provision will be enforced to the maximum extent permissible so as to affect the intent of the Terms & Conditions, and the remainder of the Terms & Conditions will continue in full force and effect.
Thanks for getting in touch! You'll receive a confirmation email shortly.